Scaling to million dollar drops. 329% Revenue growth in a little over one year.

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Introduction

client name  is a Los Angeles-based brand that entered the streetwear scene in 2020. Initially recognized for their mesh shorts, the brand has slowly transitioned into producing high-end lifestyle fashion. Over the course of 2 years, BRAND OWNERS NAME , the owners and designers of the brand, have been introducing new items that have quickly gained traction within the streetwear community. In collaboration with EPOC, we have been able to establish a new brand identity that has endless room for growth.

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The Challenge

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Once EPOC was brought on to help Client Name achieve its goals, it was time to create a game plan that was going to scale the brand up to achieving 7 figure drops. Starting by getting a marketing plan in order. Before Epoc joined the team, most drops could be considered shock drops, (little to no marketing or posting before the release). After a few shock drops we had the opportunity to run a proper pre-release. This allowed us to bring in an entirely new audience for that release, build hype and anticipation, and showcase client name to those people. Also with the introduction of new products that the existing audience had never seen before, the final component that needed to be plugged in was Content.

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The Solution

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After a couple of months using our initial strategy, for every drop it became a necessity to join early access if you wanted a chance to purchase the item you wanted. Let that sink in. Drop after drop client name had been testing new products, selling out, and pre-buying the next drops inventory so that customers would get their items as fast as possible. As we continued to perfect this structure, we fine tuned our content process. Making sure all of our t’s were crossed and i’s dotted. Utilizing the data brought in on each drop to take top performing creatives and expand on them with the new designs being put out every month. It was a big risk to take starting off the brand identity shift, as the costs of content, pre-purchased inventory, and marketing was adding up. But with the consistency from both client name and EPOC, we have been able to scale month after month, eventually reaching the initial goal of 7 figures in one release.

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The Results

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Starting off 2024 we hit the ground running. Making sure all drops for the first 6 months of the year were set, inventory had been purchased, and content was already in the process. Just in the first 6 drops of the year, we have surpassed 2023’s TOTAL revenue by 12%. Continuing into Q3 & Q4 we really strapped down on what was performing best for us content wise, and leaning into our strategy without hesitation. As we started to spend more, we were able to see that drops were selling out faster and faster. As Q4 approached, we knew that was our time to see the biggest growth in a single release in the entire brand's history. All things played a factor into this massive release; content, rollout, signups, clothing design, and all of them were smashed out of the park. In November of 2024, Client name, achieved over 1 million dollars in revenue in just a single release. Bringing the total growth to 329% in just a little over 1 year.

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