BY AUTHORITY OF
[EPOC STUDIOS AGENCY]
EPOC STUDIOS AGENCY
San Diego, CA
Scaling with Facebook Ads
When we first took over the <mark>client name<mark> ad account, our priority was to learn the brand’s existing
audience, analyze past ad performance, and implement a structured full-funnel strategy. In order
to dial in on this audience, we focused on interest testing, audience segmentation, and
building a robust infrastructure in the ad account.
Facebook Strategy: Breaking Down Our Full-Funnel Approach
Each part of the funnel requires content that speaks directly to the consumer, overcoming
objections and guiding them toward purchasing a product from <mark>client name<mark>. As mediabuyers, we
structured our campaigns accordingly:
Top-of-Funnel (Prospecting)
Goal: Introduce new customers to the brand and generate interest.
Strategy: Broad interest testing, lookalike audiences, and high-reach
engagement campaigns to attract potential buyers.
Ad Content: Scroll-stopping visuals, brand storytelling, and UGC-style videos
designed to create human-to-human connection
Addressing Objections:
“Who/What is this brand?”
→We used lifestyle content showcasing the brand identity and
culture.
→ Leveraged broad creative variations featuring different product
use cases, styling options, and real-world applications.
Middle-of-Funnel (Engagement & Consideration)
Goal: Educate and build trust with customers who have shown initial interest but
haven’t purchased.
Strategy: Retargeting users who engaged with previous ads, visited product
pages, or interacted on social media.
Ad Content: Detailed product breakdowns and closer product showcases
Addressing Objections:
“Will this fit me?”
→ Implemented sizing guides, try-on videos, and
testimonials focusing on fit.
“Is it high quality?”
→ Used close-up shots of fabric/material and used
UGC videos talking about the quality and comfort.
“Is it worth the price?”
→ Highlighted value-based messaging, including
limited-time offers, bundle discounts, and material breakdowns.
Bottom-of-Funnel (Retargeting & Conversions)
Goal: Convert high-intent users who have shown repeated interest, added to
cart, or initiated checkout but haven’t completed their purchase.
Strategy: Dynamic product retargeting, abandoned cart sequences, and
personalized offers to close the sale.
Ad Content: Urgency-driven creatives (low stock, limited-time messaging,
“selling quick messaging”), and social proof from past buyers.
Addressing Objections:
“Can I trust this brand?”
→ Showcased real customer reviews/influencer
testimonials.
“Will my order arrive on time?”
→ Incorporated shipping timelines in ad
copy
This structured approach ensured that every touchpoint in the customer journey was optimized
to drive conversions while reducing wasted ad spend. By continuously refining our messaging
and ad structure, we successfully scaled <mark>client name<mark> revenue while maintaining efficiency across all
paid channels.
Our full-funnel strategy didn’t just capture attention—it addressed customer concerns at every
stage, eliminating hesitation and driving repeatable, scalable revenue growth.
Facebook Ads Performance Data:
Total Ad Spend: $338,409.53
Total Purchases: 24,546
Cost per Purchase: $13.79
Purchase ROAS: 6.60x
Revenue Generated from Ads: $2,234,717.70
Average Order Value (AOV): $91.04
Conversion Rate: 6.24%
CPM (Cost per 1,000 Impressions): $9.32
CPC (Cost per Click): $0.86
Total Link Clicks: 393,601
Adds to Cart: 135,495
Checkouts Initiated: 72,871
Total Impressions: 36,309,177
Expanding into Email Marketing & TikTok Ads
Email Marketing: A Retention Powerhouse
After establishing strong Facebook ad performance, we introduced email marketing as a key
revenue channel. Since October 2023, our email campaigns have generated $1,676,772.30 in
revenue.
Our email strategy focused on:
Core Flows – Capturing customers at every point in their journey including
post-purchase upsells and customer nurturing emails
Pre-Drop Announcements – Building anticipation for new releases and maximizing
day-one conversions.
List Segmentation – Personalizing messaging based on customer behavior and past
purchases.
TikTok Ads: A Parallel Scaling Strategy
We approached TikTok advertising similarly to Facebook, running extensive interest testing to
find the highest-performing audiences. TikTok became a valuable acquisition tool that worked
hand-in-hand with our full-funnel strategy.
TikTok Ads Performance Data:
Total Ad Spend: $223,692.22
Total Purchases: 11,938
Cost per Purchase: $18.74
Purchase ROAS: 4.61x
Revenue Generated from Ads: $1,030,864.38
Average Order Value (AOV): $86.35
CPM (Cost per 1,000 Impressions): $4.61
CPC (Cost per Click): $0.40
We also synchronized pre-release efforts across Facebook, TikTok, and email marketing
(Klaviyo), ensuring consistent messaging and maximum impact.
Game-Changer: Introducing Graphics Optimized for Ads
One of the biggest turning points in our strategy was incorporating data-backed graphic
design into our campaigns. Many brands rely on aesthetic content, but we focused on
conversion-optimized creatives that were designed specifically for ads.
Key Differences Between Aesthetic vs. Conversion-Driven Content:
Aesthetic Content: Looks good on social feeds but doesn’t always convert. Often used
for organic engagement.
Conversion-Optimized Graphics: Structured based on ad data, featuring strong CTAs,
clear product showcases, and high-impact visuals designed to drive action.
We focused on testing high-converting hooks, angles, and using industry-specific
high-performing creators to identify what works and scale it. No more wasted budget, no more
guesswork—just content that drives repeatable revenue backed by spend in the ad account so
we can double down on what really works.
GFX Ads Performance Data:
Total Ad Spend: $87,199.62
Total Purchases: 6,721
Cost per Purchase: $12.97
Purchase ROAS: 7.62x
Revenue Generated: $664,076.90
Average Order Value (AOV): $98.81
Conversion Rate: 7.21%
CPM (Cost per 1,000 Impressions): $8.70
CPC (Cost per Click): $0.94
Link Clicks: 93,207
Adds to Cart: 43,259
Checkouts Initiated: 20,659
Impressions: 10,028,464
In addition to static graphics, we expanded our UGC (User-Generated Content) sourcing and
graphic design efforts, ensuring every ad creative had a data-driven approach behind it. By
strategically selecting high-performing creators in the industry, we were able to develop
UGC that looked organic but was structured with clear intent—to drive conversions.
By combining UGC and conversion-driven graphics, we created a scalable content engine
that allowed us to constantly refresh ad creatives without losing performance. This ensured that
our campaigns remained highly engaging while delivering consistent returns.
The Power of an Omni-Channel Approach
Our success with <mark>client name<mark> didn’t come from just one platform—it came from aligning brand voice,
aesthetic, lifestyle, and content across all channels. By ensuring Facebook, TikTok, email,
and organic social media all worked together cohesively, we helped <mark>client name<mark> build a cult-like
audience that not only engaged with their ads but actively followed product drops and brand
updates.
This unified approach was key in scaling <mark>client name<mark> into one of the fastest-growing brands in its
niche.
Conclusion: Scaling a Brand Through Data & Strategy
Since we began working with <mark>client name<mark>, we’ve taken a calculated approach to scaling, focusing on
data-backed ad strategies, creative optimization, and cross-platform marketing. The
results speak for themselves:
YoY revenue growth: 344.6% from 2022 to 2023, and 110% from 2023 to 2024.
Black Friday Growth: From $702,157.09 in 2023 to $1,185,398.13 in 2024, a 68.8%
YoY increase.
Email revenue impact: Over $1.67M generated from Klaviyo campaigns.
By continuously refining our strategies and introducing new platforms, we’ve helped <mark>client name<mark>
transition from a growing eCommerce brand into an established powerhouse. As we move
forward, our focus remains on continue