The Brand: <mark>client name<mark> is a leading name in the streetwear industry, initially recognized for its innovative sneaker designs and bold aesthetics. As the brand evolved, it expanded into high-fashion and apparel, aiming to establish itself as a dominant force in both footwear and clothing. With a strong presence on social media—particularly Instagram, where it boasts nearly half a million followers—<mark>client name<mark> has cultivated a dedicated community of sneaker enthusiasts and fashion-forward consumers. Through its e-commerce platform, the brand delivers exclusive drops and high-quality pieces that resonate with individuals seeking originality and self-expression.

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The Challenge: As <mark>client name<mark> transitioned from a sneaker-centric brand to a more diversified streetwear label, it faced two critical challenges:

1. Expanding Brand Perception – While <mark>client name<mark> had built a loyal following around its sneakers and mesh shorts, shifting consumer perception to embrace a broader clothing catalog required strategic positioning, messaging, and content creation.
2. Driving Cross-Sell Opportunities – The brand needed to effectively introduce and sell its apparel to an audience primarily engaged with its footwear and signature products. Our objective was to scale <mark>client name<mark> clothing division, enhance catalog depth, and drive higher overall sales and sell-through rates across both general releases and exclusive drop-based collections.

The Solution: Epoc implemented a multi-faceted growth strategy to drive <mark>client name<mark> expansion beyond sneakers and establish its clothing line as a key revenue driver. Our approach combined data-driven product recommendations, strategic content production, and targeted customer acquisition to engage the most valuable consumer segments for the brand.

To maximize reach and profitability, we leveraged both broad and granular targeting strategies, allowing <mark>client name<mark> to scale while optimizing for high-return customer segments. By refining the brand’s release cadence, we adapted the traditional pre-release model to support weekly drops and 24/7 general sell-through, ensuring each launch was effectively scaled. Our hands-on, daily optimization approach maintained consistent revenue growth and maximized long-term performance across both core and newly introduced product lines.

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The Results: The impact of our strategy was undeniable, fueling major growth across <mark>client name<mark> clothing division and overall brand revenue. Over the course of a year, clothing sales increased by 45%, while total online store revenue reached 71%.

Paid media was a key driver of this success. With a total ad spend of $790,246.60, we generated $3.2 million in revenue, delivering a 4x Return on Ad Spend (ROAS). Ads accounted for 47% of total Shopify sales, proving the effectiveness of our approach. Of that $3.2 million, $2.4 million came from entirely new customers, further expanding <mark>client name<mark> audience and cementing its presence in the streetwear space.

Two standout months saw <mark>client name<mark> cross the $1 million revenue mark in back-to-back months, hitting $1,118,210.60 and $1,043,210.48, respectively. Paid media contributed significantly, driving 45% and 48% of total revenue during these months, generating $503,913.02 and $501,164.29 from ads. New customer acquisition remained a focal point, with 71% ($357,222.55) of ad-driven revenue in the first month and 83% ($414,423.65) in the next coming from first-time buyers.

Even as we scaled aggressively, efficiency remained strong. In the first month, $92,811.03 in ad spend delivered a 5.4x ROAS, while $133,517.34 in ad spend the following month resulted in a 3.75x ROAS—demonstrating our ability to drive growth while maintaining profitability.

By strategically refining <mark>client name<mark> acquisition strategy, optimizing drop structures, and keeping ad performance consistent, we helped the brand accelerate its expansion, increase sales velocity, and lay the groundwork for long-term profitability.

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The Conclusion: <mark>client name<mark> evolution from a sneaker-focused brand to a dominant force in streetwear and high-fashion required a strategic, data-driven approach to overcome key challenges and unlock new revenue opportunities. By leveraging targeted product recommendations, precision marketing, and content-driven customer acquisition, Epoc successfully positioned <mark>client name<mark> clothing line for long-term growth while maintaining the strong demand for its footwear.

Through a combination of broad and granular targeting, adaptive release strategies, and continuous optimization, we not only expanded <mark>client name<mark> audience but also significantly increased overall sales performance. The results speak for themselves: a 45% increase in clothing sales, a 71% uplift in total online revenue, and a 4x ROAS on Meta ads, with nearly $2.4 million in revenue generated from first-time customers alone.

This case study highlights the power of strategic execution and hands-on campaign management in scaling e-commerce brands to new heights. <mark>client name<mark> success serves as a testament to the impact of an adaptive, data-driven marketing strategy—one that not only drives immediate revenue growth but also builds a foundation for sustained brand expansion in the highly competitive streetwear space.

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